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Accelerate the new product development process for machine components

Introducing new products is always a balancing act. For machine component and equipment manufacturers, the stakes are even higher. Customers need reliable, configurable and sustainable components quickly as costs and expectations rise.

It’s not getting easier, either. From tighter regulations to increased demand for smart components, today’s competitive landscape leaves little room for error. Legacy new product development processes and disconnected systems make it difficult to see what’s coming, let alone respond with agility.

The solution?

A new approach to product introduction — one that’s data-driven, digitally connected and designed for change.

Reimagine the new product introduction process with a digital thread

A successful new product introduction (NPI) process does more than move components and equipment through development. It brings every stakeholder together around a single, integrated view of product and process data.

Accelerated Product Introduction solutions from Siemens digitalize the entire NPI process. The next-generation of new product introductions aligns teams across disciplines, streamlines development, identifies design trade-offs early in development and reduces time to market — all while meeting cost, quality and sustainability targets.

Take a look at this infographic and gain a quick understanding of how these integrated digital solutions work together and see the benefits they provide.

Equip your team to move faster and smarter through the new product development process

Next-generation product introduction solutions connect the dots across every phase of new product development. With this approach, component manufacturers can deliver configurable equipment on time, every time.

Engineers can design a comprehensive digital twin to simulate real-world performance and minimize costly prototypes, transforming how machine components and equipment are developed and tested.

By creating a precise virtual replica of their products, manufacturers can extensively test their designs before physical production begins. With the ability to validate mechanical, electrical and automation systems simultaneously, manufacturers can lower the costs of prototyping and identify potential issues more quickly.

The digital twin also aligns product engineering, quality, simulation and manufacturing into a single digital environment, breaking down silos between departments. This integrated approach enables seamless collaboration across every discipline and maintains a single source of truth throughout the product lifecycle.

Real-time communication between teams ensures manufacturing feasibility is considered during the design phase while automated updates to documentation and processes eliminate manual errors.

By linking domains, standardizing procedures and enabling real-time collaboration in the cloud, manufacturers can reduce project execution time by up to 20% and get machine components to market 75% faster.

Deliver new products with impact and confidence

Customers don’t just want products fast.

They want them to perform to their high standards. With next-generation new product introduction solutions, you can adapt to changing customer requirements with flexible engineering workflows.

Agility is crucial for today’s dynamic market. Component manufacturers need to be able to quickly adapt designs to changing customer requirements. When teams can quickly and efficiently reuse validated components and subsystems, it’s easier to create new components while maintaining functionality.

This approach also ensures complete traceability for requirements changes and allows for rapid product configuration for different market segments.

The end result is unprecedented responsiveness to market opportunities and customer needs.

Don’t let outdated processes slow down your new product introductions

Today’s market demands speed, precision and adaptability. But siloed systems, disjointed data and manual handoffs are still the norm in many organizations — making the new product development process more chaotic than controlled.

Next-generation NPI solutions change that. It’s built on a foundation of a connected, cloud-ready framework that helps you introduce profitable products on time and on budget.

Ready to streamline your product development process?

Learn how to modernize your NPI with Accelerated Product Introduction.

Veronica Drake
Jason Meyers
Senior digital content marketing specialist

Jason Meyers is a senior digital content marketing specialist for the industrial machinery industry at Siemens Digital Industries Software. He creates content about digital solutions that help machine builders, OEMs, component manufacturers and machine shops become more efficient, profitable, sustainable and more.

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This article first appeared on the Siemens Digital Industries Software blog at https://blogs.sw.siemens.com/industrial-machinery/2025/04/21/accelerate-new-product-development-process/
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